Industry News

Maesa Sells Anomaly To Reliance Retail

The transaction – which includes the transfer of Anomaly’s trademarks, brand assets and digital properties – positions the brand for its next phase of growth.

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By: Lianna Albrizio

Associate Editor

Maesa has sold Anomaly, the vegan haircare brand founded with Priyanka Chopra Jonas, to Reliance Retail. The transaction – which includes the transfer of Anomaly’s trademarks, brand assets and digital properties – positions the brand for its next phase of growth. Anomaly’s resonance with consumers in India and its strong global brand positioning made Reliance Retail a natural next owner to steward the brand’s continued expansion, officials said. “Anomaly is a powerful example of Maesa’s...

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